As part of our in memoriam for PHwSF co-founder and co-creator Brandon Dela Cruz and in recognition of his role in the creation of this blog, we reissue his original piece here, faithfully reproduced.
In thinking about my tenure with the company and what the legacy Hawaii brand known as L & L has been able to do for Hawaii cuisine – making a way for “Hawaii Fast Casual Cuisine” to become a thing, it behooves me to pay homage to the linage of how it got to where it is now – one that has changed and grown over time and evolved to how it is presented by L & L today.